---
title: What are “fair” pictures and videos?
description: What are “fair” pictures and videos?
---
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1. [Fairpicture Help Center](https://help.fairpicture.org/support?hsLang=en)
2. [FAQ for Clients](https://help.fairpicture.org/support/faq-for-clients?hsLang=en)
3. [Services](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#services)
# What are “fair” pictures and videos?
We approach fair pictures from two perspectives: the ethical and the legal perspective. Often, these two are interrelated, particularly from the human rights-based approach to visual communication on which we rely.
From an ethical perspective, a fair picture is:
- upholding the dignity of those depicted
- adequately representing people with context
- avoiding stereotypes
- non-discriminatory
- respectful
From a legal perspective, a fair picture is:
- compliant with the GDPR
- respective national and international data protection laws
- created with informed consent, which allows for the possibility to withdraw consent
- transmitted and stored safely
- no longer used four years after its creation
Legally, participants have the right to information, the right to rectification, the right to erasure, as well as the right to restrict data processing. A fair picture does not compromise the safety and integrity of those depicted and respects their right not to be put at risk.
Finally, a fair picture is produced:
- under fair working conditions
- with the lowest possible CO2 emissions
As a learning organisation operating in a complex field, we are fully aware that everything we think and do must be critically reviewed over and over again from different perspectives. In this sense, answers to questions such as “what is a fair picture” are part of an ongoing process, in which we are involved together with other stakeholders.
See all articles on our services [**here**](https://help.fairpicture.org/support/faq-for-clients#services).
*[All FAQ for clients.](https://help.fairpicture.org/support/faq-for-clients?hsLang=en)*
- [FAQ for Clients](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#main-content)
- [Services](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#services)
- [Prices](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#prices)
- [Starting a project](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#starting-a-project)
- [FAQ in Projects](https://help.fairpicture.org/support/faq-for-clients?hsLang=en#faq-in-projects)
- [Platform Tutorials](https://help.fairpicture.org/support/platform-tutorials?hsLang=en#main-content)
- [Post-production tutorials](https://help.fairpicture.org/support/platform-tutorials?hsLang=en#post-production-tutorials)
- [Platform tutorials](https://help.fairpicture.org/support/platform-tutorials?hsLang=en#platform-tutorials)
- [FAQ for Visual Creators](https://help.fairpicture.org/support/faq-for-visual-creators?hsLang=en#main-content)
- [Rates and Payment](https://help.fairpicture.org/support/faq-for-visual-creators?hsLang=en#rates-and-payment)
- [Getting started on the platform](https://help.fairpicture.org/support/faq-for-visual-creators?hsLang=en#getting-started-on-the-platform)
- [Services](https://help.fairpicture.org/support/faq-for-visual-creators?hsLang=en#services)
- [VC questions](https://help.fairpicture.org/support/faq-for-visual-creators?hsLang=en#vc-questions)
- [FairConsent App and Platform](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#main-content)
- [Subscription & Billing](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#subscription-billing)
- [FairConsent Platform](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#fairconsent-platform)
- [05 Roles Access and Data Boundaries](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#05-roles-access-and-data-boundaries)
- [Updates & Support](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#updates-support)
- [06 Risk, Limitations and Warnings](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#06-risk-limitations-and-warnings)
- [08 DAM Integrations](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#08-dam-integrations)
- [Frequently Asked Questions (FAQ)](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#frequently-asked-questions-faq)
- [02 Getting Started](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#02-getting-started)
- [04 FairConsent Platform](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#04-fairconsent-platform)
- [FairConsent App](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#fairconsent-app)
- [01 User Experience Overview](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#01-user-experience-overview)
- [07 Consent Links Beta](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#07-consent-links-beta)
- [03 FairConsent App](https://help.fairpicture.org/support/fairconsent-app-and-platform?hsLang=en#03-fairconsent-app)
- [Content Production (Creators)](https://help.fairpicture.org/support/content-production-creators?hsLang=en#main-content)
- [Review and payment](https://help.fairpicture.org/support/content-production-creators?hsLang=en#review-and-payment)
- [What we offer and how we work for creators](https://help.fairpicture.org/support/content-production-creators?hsLang=en#what-we-offer-and-how-we-work-for-creators)
- [Getting started on the platform for visual creators](https://help.fairpicture.org/support/content-production-creators?hsLang=en#getting-started-on-the-platform-for-visual-creators)
- [Project organisation](https://help.fairpicture.org/support/content-production-creators?hsLang=en#project-organisation)
- [FairConsent for Fairpicture Projects](https://help.fairpicture.org/support/content-production-creators?hsLang=en#fairconsent-for-fairpicture-projects)
- [Production and post-production](https://help.fairpicture.org/support/content-production-creators?hsLang=en#production-and-post-production)
- [Project brief & deliverables](https://help.fairpicture.org/support/content-production-creators?hsLang=en#project-brief-deliverables)
- [Content Production (Clients)](https://help.fairpicture.org/support/content-production-clients?hsLang=en#main-content)
- [Getting started on the platform for clients](https://help.fairpicture.org/support/content-production-clients?hsLang=en#getting-started-on-the-platform-for-clients)
- [Starting a project](https://help.fairpicture.org/support/content-production-clients?hsLang=en#starting-a-project)
- [Project organisation](https://help.fairpicture.org/support/content-production-clients?hsLang=en#project-organisation)
- [What we offer and how we work](https://help.fairpicture.org/support/content-production-clients?hsLang=en#what-we-offer-and-how-we-work)
- [Project brief](https://help.fairpicture.org/support/content-production-clients?hsLang=en#project-brief)
- [Consent](https://help.fairpicture.org/support/content-production-clients?hsLang=en#consent)
- [Image material](https://help.fairpicture.org/support/content-production-clients?hsLang=en#image-material)
- [Support for Project Managers](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#main-content)
- [Request and offer](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#request-and-offer)
- [Consent](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#consent)
- [Invoice and Payment](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#invoice-and-payment)
- [Image material](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#image-material)
- [Production](https://help.fairpicture.org/support/support-for-project-managers?hsLang=en#production)
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